The Challenge

At CES 2017, Tandem was tasked with launching 14 products in four days. With tight budgets, short preparation timelines and some clients making their CES debut, we needed a strategic approach that would allow us to bring each client to the forefront of their sector and secure solid press coverage for each product during a saturated media week.  

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The Solution

At CES 2017, Tandem was tasked with launching 14 products in four days. With tight budgets, short preparation timelines and some clients making their CES debut, we needed a strategic approach that would allow us to bring each client to the forefront of their sector and secure solid press coverage for each product during a saturated media week.

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The Result

Generated hundreds of pieces of coverage in a four day period 

Booked dozens of booth visits for clients with top tier press 

Secured Pixie a spot as one of five products in Fox News’ Best of CES segment  

Helped health tech newcomer PKvitality make its debut with coverage in USA Today, SELF, PSFK and Newsday 

Placed Vuze 3D 360 camera at the head of the VR discussion with coverage in Forbes, VentureBeat, ABC News, Engadget and Tom’s Hardware