Turn CES attention into lasting U.S. media momentum.
Tandem builds and runs CES PR programs for international technology brands — from pre-show storytelling and awards to onsite media relations, showcases, reviews and post-show follow-up.
CES results accumulated over the past 10+ years
A decade of technology launches.
Three ways to work with Tandem at CES.
Tandem offers tailored CES support packages to meet a range of needs and budgets.
Essentials
- 1 product / announcement
- Expanded pre-show pitching
- Remote booth interview coordination
- Awards strategy + opportunity tracking
- Official CES publicity amplification advice
- Live coverage reporting + wrap report
Launch
- Up to 3 products / announcements
- One major media showcase included
- Onsite media liaison throughout CES
- Booth interviews + briefings
- Full awards management
- Review / product seeding program
Impact
- Up to 5 products / announcements
- Multiple showcases / editor events
- Expanded pre-CES briefings and demos
- VIP and priority-editor hosting
- In-booth press conference / media event support
- Extended Q1 review + trend pitching
| Program element | Essentials | Launch | Impact |
|---|---|---|---|
| Delivery | Remote | Onsite | Onsite |
| Products / Announcements | 1 | Up to 3 | Up to 5 |
| Pre-Show Pitching | Expanded | Expanded | Extensive |
| Embargoed Briefings / Demos | — | ✓ | Expanded |
| Media Showcase (Unveiled / Pepcom / ShowStoppers) | Add-on | 1 included | Multiple |
| Awards Program | Strategy + opportunities | Full management | Full management |
| Official CES Publicity Platforms | Amplification advice | Full management | Full management |
| Booth Interview Support | Remote | Onsite | Onsite |
| Press Conference / Media Event | Add-on | Support | Full management |
| Review / Product Seeding | Add-on | ✓ | ✓ |
| Post-CES Trend Pitching | — | ✓ | ✓ |
| VIP Media Introductions | — | — | ✓ |
| Coverage Target | 15+ | 25+ | 35+ |
Modular add-ons and international market extensions are also available.
Proof from the show floor.
Withings — Becoming the Talk of CES
Challenge: Make a genuinely new at-home health concept break through the noise of CES.
Tandem approach: Positioned U-Scan as a major consumer-health innovation, supported by embargo briefings, demos, awards and broadcast outreach.
MAMMOTION — Winning the Most Competitive Category
Challenge: Stand out among 19 robotic mower brands while launching a broad 2026 portfolio.
Tandem approach: Targeted embargo briefings, proactive pitching, live demonstrations and an on-booth press conference.
UGREEN — Turning Multiple Launches into One CES Story
Challenge: Create clarity across AI storage, smart-home security and high-performance charging launches.
Tandem approach: Coordinated embargo outreach, advance briefings, press conference support and US/UK pitching.
NexLawn — From CES Newcomer to Category Challenger
Challenge: Break through against established robotic mower brands on its first major CES appearance.
Tandem approach: Embargoed launch outreach, awards pitching, hands-on demos, show-floor follow-up and broadcast opportunities.
NuraLogix — Making a New Health-Tech Concept Impossible to Ignore
Challenge: Debut the Longevity Mirror and make a new contactless health-monitoring concept tangible.
Tandem approach: Pre-show embargo briefings, live demonstrations, broadcast outreach and a CNET party activation.
Eli Health — Making Complex Science Consumer-Friendly
Challenge: Turn laboratory-style hormone testing into an accessible consumer-health story.
Tandem approach: Health, femtech and mainstream consumer-tech outreach with embargo briefings, hands-on demos and awards pitching.
Timekettle — Keeping an Established CES Brand Newsworthy
Challenge: Give media a fresh reason to cover an established CES exhibitor.
Tandem approach: Positioned the announcement around the evolution of AI-powered translation, supported by embargo outreach and awards pitching.
Discuss your CES program.
Tell us what you are launching, where you are exhibiting and what you want CES to achieve. We’ll help shape the right package, media strategy and timeline.
Discuss your CES program