The Challenge

Steam CC, an innovative IoT company needed help creating brand positioning and messaging for the Ripple Maker a remarkable new devices that places any image or message into coffee.

Tandem was tasked with accomplishing this while generating awareness for Ripple Maker in a visual and creative way.

The Solution

The team then delivered a systematic media relations campaign to introduce Ripples to the world.  From sending journalists pics and videos of their “mug in a mug”, individual “Coffee Talk” briefings and a dominating presence at New York CE Week, we ensured coverage included all key messages in widespread consumer, tech and trade media. 

The Result

Within 4 days, the campaign achieved more than 1 billion media impressions

Global coverage across print, online and television

In a week, the company had pre-orders that outstripped available launch units many times over.