IFA 2026 · Berlin

SONOFF at IFA 2026

A focused media program for SONOFF’s expanding smart-home ecosystem — bringing new heating, security and automation products to the attention of technology and smart-home media.

10 earned stories 27.33M potential reach 1 industry award

IFA 2026 overview

Four launches. One connected-home story.

At IFA 2026, SONOFF showcased four new products being added to its integrated smart-home product line. Media interest started ahead of the show, with coverage of the news and additional interest in post-show product testing.

Apple HomeAlexaGoogle HomeSmartThingsHome Assistant

TRV Gen2Next-generation smart radiator valve.

Thermostat CoreConnected thermostat for hydronic heating and boilers.

CAM GlassViewWindow-mounted camera for monitoring outdoor areas from inside the home.

SenseGuard Indoor SirenZigbee smart-home security siren.

Dashboard · by the numbers

IFA 2026 results at a glance

10Total articles

9 original · 1 pickup

27.33MPotential reach

27.33M original · 2.9K pickup

1Industry award

IFA Innovation Awards

8Standout outlets

Top-tier + specialist media

Coverage breakdown

Original9

Pickups1

10 earned stories in total.

Top media highlights

ERIC
WELANDER

WPN
WebProNews

SCARGILL
TECH

TECHNEWS
CENTURY

IFA Innovation Awards · 2026

Hydro DUO — Sustainability Honoree

SONOFF’s IFA program also delivered industry recognition, with Hydro DUO named a Sustainability Honoree in the IFA Innovation Awards.

Selected coverage

What the media said

Coverage positioned SONOFF around practical connected-home use cases, open ecosystem compatibility, heating innovation and the emerging window-camera category.

SEP 4, 2026

While I’m most excited about the smart heating, I’d be remiss not to mention that Sonoff announced several other smart products at IFA… most notably, a window security cam.

Best of IFAHeatingSecurity

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SEP 4, 2026

Sonoff unveiled several new smart-home products at IFA 2026, focused on heating, security, and automation…

EcosystemLaunch newsCompatibility

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SEP 4, 2026

These products show how SONOFF is moving beyond individual smart devices toward a more connected home, while still supporting multiple protocols and popular platforms.

Smart homeOpen ecosystemAutomation

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SEP 4, 2026

Unlike brands that trap users within proprietary walled gardens, SONOFF builds devices that link seamlessly into third-party ecosystems…

InteroperabilityPlatformsSmart home

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SEP 8, 2026

Home Security and Smart Home Senior Editor Tyler Lacoma has been waiting for a smart thermostat that isn’t just for forced air heating and cooling, and smart home company Sonoff displayed exactly that at IFA.

Dedicated featureRadiator heatingTRV

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IFA 2026

Full coverage tracker

Explore the complete IFA coverage list.

The tracker includes all original stories and pickups recorded for the program.

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